abs-cbnNEWS.com
A third of the traffic going to social networking site Multiply, or approximately 300 million page views, is coming from Filipino users worldwide, top Multiply executives said Wednesday.
Multiply president and founder Peter Pezaris said Multiply gets about a billion page views a month, a third of which comes from Filipinos in different parts of the globe. This makes Filipinos the number one users of Multiply, ranking higher than users in the United States where the site is based.
Pezaris said the Filipino culture's emphasis on family and relationships is the main reason why the social networking site is so popular in the Philippines. Multiply recently partnered with ABS-CBN Interactive to tap local advertisers and launch mobile services for Filipino Multiply users. Paolo Pineda, ABS-CBN Interactive managing director, said the company is the exclusive reseller of advertising on Multiply for the Philippines.
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