abs-cbnNEWS.com
Television is still the
medium of choice for
most Filipinos with an
overwhelming 99
percent of Pinoys
choosing TV over
other media platforms
such as radio (61%),
weekly magazines (32
%), the Internet (32%)
and daily newspapers
(25%), data from
Synovate's Media
Atlas study revealed
Monday.
Carole Sarthou,
managing director of
Synovate Philippines,
said the Media Atlas
explores consumer
attitudes towards
media consumption
habits and their
lifestyles. The study
interviewed 4,958
respondents between
the ages of 15 to 64
across all income
levels living in Greater
Manila, Luzon, Visayas
and Mindanao.
"With high saturation
levels, terrestrial TV
leads the way when it
comes to reaching
audiences while Cable
and Satellite TV is not
far behind with more
than half (52%) of
respondents indicating
that they subscribe
each month," she said.
Source: Synovate
Media Atlas Philippines
Target: People aged
15-64
Subscribe to us now! Just go to "Subscribers' Area"
0 Comments
Please note: Your comment may or may not appear immediately. Please do not submit it twice! Certain words may trigger a spam filtering delay. Please refrain from profanity; inappropriate comments may be deleted by the author's sole discretion.