Bejeweled is the most popular casual game of the 21st century

Who would expect that millions around the world would get hooked on a simple Web game that merely requires you to match jewel pieces scattered on an 8x8 tile? The Bejeweled casual game series is tagged by its renowned developer and publisher Popcap Games as the most popular casual game of the 21st century, with more than 150million in total downloads and over 25 million copies sold worldwide. In the Philippines, online game publisher Amped partners with Popcap to be the official distributor of original and full versions of the Bejeweled series and the rest of its popular casual games that includes Bookworm Adventures, Rocket Mania and Zuma. According to Popcap, the first two installments of Bejeweled have collectively been played for around 6billion hours or "the equivalent of 60people playing the game 24 hours a day since the last Ice Age 11,400 years ago." Bejeweled became a hit with the "try-before-you-buy" sales method, where users can choose to download a 60-minute trial version before buying the full game. The scheme was applied to other games from Popcap, establishing the company as the leading developer and publisher of easy to play casual games in the world. The trial versions are available for download in the casual games Web site of Amped. Users can purchase the full versions for a promo rate worth P99 each. The Bejeweled series currently has three installments, with the latest Bejeweled Twist released last year. According to recent studies, Bejeweled is one of the casual games that may aid in relieving stress. Check out Bejeweled and other casual games from Popcap in http://casualgames.amped.ph.

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