GMA-7 registered 8-point lead over ABS- CBN in Mega Manila audience share last November 2010

"GMA Network kept its strong grip of the TV
ratings lead in viewer-rich Luzon and the highly-
coveted Mega Manila area in November, this
despite program changes made by competition
backed up by aggressive promotion during the
said month.
"Based on people data during the said month
(November 28-30 based on overnight ratings)
from the more widely recognized ratings service
Nielsen TV Audience Measurement, GMA-7
scored 35.4 percent in audience share in Mega
Manila, up by a huge 8.0 percentage points over
ABS-CBN's 27.4 points.
"Mega Manila comprises 55 percent of the total
urban TV household population in the country.
"Including specials, seventeen (17) out of the
overall top thirty programs were from GMA-7
with six (6) Kapuso shows making it to the top
10. The boxing bout between pound for pound
king Manny Pacquiao and Antonio Margarito
topped all programs for the month.
"The station's banner newscast 24 Oras; Ilumina
featuring Rhian Ramos, Jackie Rice, and Aljur
Abrenica; Survivor Philippines Celebrity
Showdown hosted by Richard Gutierrez; Grazilda
with Glaiza De Castro; and weekend primetime
Public Affairs show Kapuso Mo Jessica Soho all
made it to the top 10.
"GMA-7 likewise kept its lead in TV ratings in
Urban Luzon, which makes up for a huge 77
percent of the total television households
nationwide. GMA-7 posted an average total day
audience share of 33.6 percent, up by 3.8
percentage points against ABS-CBN's 29.8.
"Including specials, fourteen (14) out of the top
thirty overall programs in Urban Luzon were
from GMA-7 with Pacquiao vs. Margarito, 24
Oras, Kapuso Mo Jessica Soho, Survivor
Philippines, Grazilda, Bantatay, and Ilumina all in
the top fifteen.
"ABS-CBN brought back veteran anchors in its
primetime newscast while TV5 launched its
much-hyped variety show in the early primetime
slot, but both failed to overcome GMA Network's
primetime newscast 24 Oras in TV ratings in
Luzon and Mega Manila last November.
"The longest-running noontime show Eat Bulaga!,
which airs on GMA Network at a timeslot with
lower viewing levels than primetime, even posted
higher TV ratings in Urban Luzon and Mega
Manila than TV5's new primetime variety show."