Sun’s Unlimited services here to stay!



Sun Cellular will intensify further its unlimited call and text, and broadband services since its rivals appear unable to match its 24/7 unlimited services, and saying unlimited will define competition in the years ahead just like Cebu Pacific, its sister company, did in the airline industry.

Sun’s advanced network, designed for true and permanent unlimited service, allows subscribers to use their units 24/7 throughout the year without network congestion and, equally important, at the most affordable rates.

“We have the latest and the best equipment and technology. It is efficient, so we could reduce a subscriber’s cost anywhere from 40 to 80 percent per month. It is just like we have a car that is of the latest model,” said Bill Pamintuan, Senior Vice President of Digitel, Sun’s mother company.

The other carriers came up with their own versions of unlimited services but were forced to limit their to offerings to promos with a lot of limitations after experiencing network congestion during peak demand.

They even had to suspend their ‘unli’ promos last Christmas, expecting demand to overwhelm their system.

He added that like Sun Cellular, Cebu Pacific also offers substantially lower fares and brand-new Airbus aircraft. Cebu Pacific is now the country’s No. 1 national flag carrier in terms of number of passengers carried.

Just recently, Sun introduced the industry’s lowest-priced unlimited postpaid plan at P150 per month, with a free phone to boot. The plan, Sun Add-on Plan 150, comes with a free mobile phone, and a monthly Sun Text Unlimited allocation with four hours of free Sun-to-Sun calls. It is open to existing and  new subscribers applying for a regular Postpaid account, and want an additional line through the add-on postpaid plan.  This is also offered to subscribers of Sun Broadband Plans.

Sun’s unlimited service covers postpaid and prepaid plans.

Sun pioneered the intra-network unlimited wireless service in the country through its 24/7 Call and Text Unlimited and 24/7 Text Unlimited. It is now the No.1 in the industry in the postpaid business in terms of number of subscribers.

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  2. [...] Latest Christmas Unlimited News by admin on Wednesday, April 6th, 2011 | No Comments Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box WordPress PluginSun’s Unlimited services here to stay! Sun Cellular will intensify further its unlimited call and text, and broadband services since its rivals appear unable to match its 24/7 unlimited services, and saying unlimited will define competition in the years ahead just like Cebu Pacific, its sister company, did in the airline industry. Read more on Ikuwaderno [...]

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