At the highly successful Black Eyed Peas concert held in Pasay City recently, Filipino-American singer, education advocate and Smart Communications’ newest ambassador apl.de.ap unveiled the new look of Smart as he performed a song that he wrote specifically for Smart’s new campaign, “Callin’”.
The new Smart logo reflects the evolving digital lifestyle of Filipinos. Smart’s corporate name in blue remains, but its signature rays have been replaced with eight dots in various vibrant colors, to reflect the freedom and empowerment that Smart's broader range of products and services make possible.
Smart’s new look revealed
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