Nokia kills off Ovi mobile brand

Today, Nokia
made a decision to change our
service branding from Ovi to
Nokia. The main reason for this
change is so we can leverage
the high-value of the Nokia
master brandto better
support future plans to
deliver disruptive and
compelling mobile
experiences globally.
Of course the irony of this
announcement is not lost on all
of us here at the Ovi Blog. It is
important to reiterate that we
arechanging the name of our
services from Ovi to Nokia,
not closing them. This space
will continue to be an important
source for news, trends and tips
for mobile experiences enjoyed
by millions of the Nokia faithful.
We will keep you posted as we
evolve our presence to fit our
new direction.
So, let’s cut to the chase. Does
this mean big changes for
your services experience? Not
at all. The only difference
consumers can expect to see is
the replacement of the brand
Ovi with Nokia, not only on
their device software and the
web but also in other places
such as printed material or
online media and
advertisements.
The consumer transition
should be a smooth and
seamless one, likely to begin in
July this year with the intention
of it being completed by the
end of 2012. It is likely that
anybody buying a new Nokia
device later this year will start to
see the new branding on
services included within,
however anybody already
owning a Nokia phone will see
this new rebranding through
future software updates.
Does this also mean big changes
for coming updates and
improvements to your services
experience? No change to the
plans there either.Our mobile
services will progress along
their planned development
roadmaps, and will also
continue to be available to
consumers around the world
on our devices. Again, only the
naming will change to reflect
Nokia-branded experiences.
So, this is relatively big news,
but the important thing to
remember is that this not
changing the experiences that
you have come to enjoy. Your
feedback and insight into the
evolution of our services has
been critical to getting them
where they are today.Your
feedback is even more
critical as we accelerate the
expansion of our portfolio to
include Nokia devices running
on the Windows Phone
platform. Let’s keep talking.